Courtesy Chevrolet of Ruston

Blog / Buyer's Guide

Chevy Truck Deals in Ruston, LA at a Family-Owned Store

Well-qualified buyers can finance a new 2026 Silverado 1500 at 0% APR for 60 months through GM Financial, with no monthly payments until next year. The offer ends November 4, 2026, and it's available now at family-owned Courtesy Chevrolet of Ruston. Rather have cash? You can take a cash allowance on the Silverado 1500 instead, and there's Customer Cash on the Colorado and Silverado 2500HD.

Truck Offer Who qualifies Ends
2026 Silverado 1500 0% APR for 60 months plus no monthly payments until next year Well-qualified buyers who finance with GM Financial Nov. 4, 2026
2026 Silverado 1500 Up to $7,000 total cash allowance, instead of 0% Amount varies by engine; full amount requires a 2012 or newer trade-in Nov. 4, 2026
2026 Colorado Up to $1,000 Customer Cash Amount varies by trim Nov. 4, 2026
2026 Silverado 2500HD $1,000 Customer Cash Eligible models Nov. 4, 2026
GM Military Cash Allowance $500 Active, reserve, retired, veterans, sponsored spouses Jan. 4, 2027

0% Financing or Cash: How to Choose

On a 2026 Silverado 1500, it's one or the other. The cash allowance isn't available with special financing, so you can't stack them.

The 0% is for well-qualified buyers who finance with GM Financial. Payments are deferred 92 days, so if you take delivery by November 4, your first payment lands in 2027, after the holidays.

The cash allowance is worth up to $7,000. Your engine sets the tier, and a qualifying trade-in gets you the full amount. See all current Silverado 1500 incentives on our specials page.

If you're paying cash for the truck, the 0% does nothing for you, and the cash allowance is the easy call. If you're financing, it comes down to how much you borrow and the rate you'd get without the 0%. The more you finance, the more 0% tends to be worth. We'll price both on the exact truck you want, side by side.

Since the 0% depends on credit, it helps to know where you stand first.

Get Pre-Qualified (no effect on your credit score)

Picking the Right Silverado for Your Family

If you want one vehicle that handles the school run, Louisiana Tech game days, and pulling the boat or camper, start with a crew cab 2026 Silverado 1500.

Next is the engine, and it ties back to the cash decision. Go with cash instead of 0%, and the engine sets your amount:

  • 5.3L V8: up to $7,000 ($4,250 Customer Cash, $1,750 Bonus Cash, $1,000 Trade Assistance)
  • 3.0L Duramax: up to $5,250 ($2,250 Customer Cash, $2,000 Bonus Cash, $1,000 Trade Assistance)
  • LT with 2.7L TurboMax: up to $3,250 ($1,500 Customer Cash, $750 Bonus Cash, $1,000 Trade Assistance)

Looking at the 6.2L V8? Ask us what applies to that truck. Towing numbers are in our Chevrolet towing capacity guide.

Each total includes $1,000 in Trade Assistance, which requires a trade-in. Trading in an older family vehicle counts, as long as it's a 2012 model year or newer. Lease turn-ins don't qualify.

Get My Trade Estimate

Colorado and Silverado HD Offers

The 0% offer is for the Silverado 1500. On the Colorado and the 2500HD, GM is putting Customer Cash on the hood through November 4.

A new 2026 Colorado gets up to $1,000, depending on trim, and eligible 2026 Silverado 2500HD models get $1,000. Neither cash offer works with special financing or a lease.

Torn between a Colorado and a Silverado? Drive them back to back. If a trailer is part of the decision, check the towing guide before choosing between a 1500 and a 2500HD.

Schedule a Test Drive

Extra Help for Military Families

GM's Military Cash Allowance is $500 for active, reserve, and retired military personnel, discharged veterans, and their sponsored spouses. It's good on eligible new models through January 4, 2027, for personal use only.

If you or your spouse served, tell us when you come in. We'll confirm you qualify and show you how it applies to your deal.

Why Ruston Families Buy From the Feron Family

We're a family-owned store and part of Courtesy Automotive Team. Rob Feron and his sons are the family behind it. They've served north Louisiana since 2006 and bring 50-plus years of combined family experience in the car business.

Rob Feron is Dealer Principal, and Robert Feron is General Manager. When you're working a deal, the call gets made here in Ruston, not by a corporate middleman. We've been BBB accredited since December 11, 2006.

We serve families all over Lincoln Parish, from Ruston to Grambling, and along I-20 from Shreveport to Monroe and West Monroe.

Find us at 1500 S Service Rd East, Ruston, LA 71270. Sales hours are Monday to Friday, 8:30 AM to 7:00 PM, and Saturday, 9:00 AM to 6:00 PM. Sales is closed Sunday.

More about us is on our Why Buy page. If you're just starting your search, try our Louisiana buyer's guide.

Call Sales: 318-542-4618

Frequently Asked Questions

Can I get 0% APR and the cash allowance on the same Silverado?

No. The 0% APR offer and the cash allowances are separate GM programs, and the cash offers are not available with special financing, so you choose one. Our team will price both options on the truck you pick so you can see which one saves your family more money.

Do I need a trade-in to get the full Silverado cash allowance?

Yes, for the full amount. Each Silverado 1500 cash allowance includes $1,000 in Trade Assistance, and that portion requires trading in a 2012 model year or newer vehicle. Lease turn-ins do not count as a trade. Get a trade estimate online before you visit so you walk in knowing your number.

When do the Chevy truck offers end?

The 0% APR offer and the truck cash allowances end November 4, 2026, and you have to take delivery by that date. The $500 GM Military Cash Allowance runs through January 4, 2027. We update this page each time GM releases new truck offers.

Is there extra money for military families?

Yes. GM's Military Cash Allowance gives $500 to active duty, reserve, and retired military, discharged veterans, and their sponsored spouses on eligible new Chevrolet models through January 4, 2027. The truck has to be for personal use. Our team will confirm eligibility and how it applies to your deal.

How does the Silverado payment deferral work?

When you finance a new 2026 Silverado 1500 at 0% APR through GM Financial, your first monthly payment is deferred 92 days, which pushes it into 2027 for any truck delivered by November 4. At 0% APR, no interest builds during that stretch. Your down payment is still due at signing, if applicable.

Who owns Courtesy Chevrolet of Ruston?

Courtesy Chevrolet of Ruston is family owned. Rob Feron and his sons run the Courtesy stores, and the family has served north Louisiana since 2006. Robert Feron is General Manager of this store, so decisions on your deal get made right here in Ruston, with no corporate middleman.

Offer Details

0% APR for 60 months for well-qualified buyers who finance with GM Financial. Monthly payment is $16.67 for every $1,000 financed. Example down payment: 6.6%. Down payment due at signing, if applicable. Monthly payments deferred 92 days; finance charges accrue from the date of financing, as applicable. Deferral not available in PA. Not available with lease and some other offers. Some customers may not qualify. Take new retail delivery by 11/4/26.

2026 Silverado 1500 total cash allowance: up to $7,000 on 5.3L V8 ($4,250 Customer Cash, $1,750 Bonus Cash, $1,000 Trade Assistance); up to $5,250 on 3.0L Duramax ($2,250 Customer Cash, $2,000 Bonus Cash, $1,000 Trade Assistance); up to $3,250 on LT with 2.7L TurboMax ($1,500 Customer Cash, $750 Bonus Cash, $1,000 Trade Assistance). Trade Assistance requires trade-in of a 2012 model year or newer vehicle; lease terminations do not qualify. Not available with special financing, lease, and some other offers. Take new retail delivery by 11/4/26.

Up to $1,000 Customer Cash on 2026 Colorado; amount varies by trim. $1,000 Customer Cash on eligible 2026 Silverado 2500HD models. Not available with special financing, lease, and some other offers. Take new retail delivery by 11/4/26.

$500 GM Military Cash Allowance for active, reserve, and retired military personnel, including discharged veterans, and their sponsored spouses on eligible new models. Vehicle must be for personal, noncommercial use. Valid through 1/4/27.

Offers subject to change. See Courtesy Chevrolet of Ruston for complete details.

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